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Direttore responsabile Raffaella Zelia Ruscitto
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Skyscraper 2

Pubblicità della piadina in piazza del Campo: interviene il Consorzio di tutela

SIENA. Una pubblicità per l’apertura di un nuovo punto vendita di piadine ha messo subito in allarme i senesi. La foto mostra una gigantesca piada che copre patricamente il Campo e sotto l’annuncio recita “Stiamo per sbarcare in una nuova città nota per eccellenze che iniziano con la lettera P, per la sua bellezza architettonica, la sua storia e le sue prelibatezze culinarie… Potevamo mancare? Indovina la città e ti daremo indizi sulla data d’apertura”. Non ci sono i colori delle Contrade, ma la foto del drappello dei Carabinieri… Cosa che non ha impedito l’intervento  del Consorzio di tutela del Palio che ne ha richiesto l’immediata rimozione.

Infatti, a stretto giro, è arrivato il comunicato del Consorzio, che riportiamo.

“Una grossa piadina farcita troneggia al centro di Piazza del Campo circondata dal Drappello dei Carabinieri che corre sul tufo. Questa l’immagine contenuta in un post apparso stamani sui social network e prontamente rimossa grazie all’ intervento del Consorzio per la Tutela del Palio di Siena, che è tempestivamente intervenuto presso l’agenzia di comunicazione Iktome Advertising che cura l’immagine della società Piadina Più srl. Un grazie a tutti i Contradaioli che attraverso il loro costante contributo rendono possibile il nostro lavoro

 

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